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It looks like you inserted a bunch horrible images together into some dialogue where people are uncomfortable speaking from a script. This is a big story - don't F*** it up.
I did find that I was a bit confused in a couple of places about who was who. The woman who says that "he wouldn't have gone if he'd known he'd be shot at," the man who says, "suicide missions," and the scene in the cemetery: I'm assuming that the people referenced are civilians working for contractors--true? Or are they soldiers? You give a title for the first speaker, but not the rest. Maybe consider letting us know who they are and their jobs in Iraq?
Of course, the trailer is so mindblowing that anyone who sees even a few seconds of it is going to want to view the film, even if some of the trailer is a bit confusing.
THANK YOU THANK YOU THANK YOU.
Molly
Even the trailer is powerful.
However, I would be glsd to edit your prose - gratis. I was Copy Editor and Graphics Chief for 35 years for our international accounts. Some people are not bothered by editing errors, but some people definitely are. ("effect" is a noun - I believe you meant "affect" the verb) This can mean a difference when you are raising funds from the public.
Good luck.
Our prayers and thoughts are always with the entire team of BraveNew Films.
Shakeel.
Looking forward to the film. Keep up the good work.
Re: the editing glitch Tim describes, I wasn't sure if the title image was actually supposed to be onscreen at that point or not - it seemed an illogical place to include it.
But a good rough cut overall, and made me want to see more.
Be sure to show the connection between the Bush administration and Halliburton, Inc. The wanton waste of $Billions and unaccounted funds that disappeared under IRC and Paul Bremer's watch. If the American public does not respond to these charges and demand accountability, they are more ignorant than previously imagined.
These rip-offs in combination with the tax give-a-ways to Bush's rich supporters have put an unnecessary strain on our Treasury and caused us to borrow heavily from the Chinese and Japanese. By the end of this illegal war, we will not have a country, let alone an economy.
would love to see it!
m cou-orelup
One suggestion is that having General Janice Karpinski against a blank wall is a very powerful image... I like it, except the three wall outlets distract from that. If those three wall outlets could be rubbed out, that would be an improvement.
Whoever the single man is sitting on the couch becomes an emotionally provocative figure when you introduce the boy sitting next to him (towards the end of the trailer). That subtle change, going from him by himself to having the boy next to him, slaps you across the face with the very real possibility that the boy's mother/man's wife might have been killed in Iraq.
Here's hoping the contents of the film are more damning...
Know this is only a rough cut but your sound needs equalizing..ill's difficult to understand some of the tracks
Good luck
i thought the trailer was 'okay'... not super great. i thought cover-up was first class... this looks a little less promising. i hope the caliber of people interviewed are convincing and relivant. the trailer isn't bad but is not compelling enough and moves very slooooow.
It looks great.I agree with Molly, we do need to know who is speaking.
I do hope it contains more information than we already know. Most of this has been shown before as guests on Democracy Now.
So farit looks good.
I've tried to watch this for 30 mn...Could you please offer a choice of different downloads so that everybody got a pick?
Sandrine is laughing at me because it is yet another victory of man vs the machine.Help!!!!!!
Tanguy
One note: we deliberately left out everyone's ID (except Karpinsky, who is well known) so as to provide some level of protection for them this early in the process. We didn't want to make it particularly easy for the bad guys to track them down.
Make sure that you document how the Bushies put 25 year old kids in charge of the 'rebuilding effort'. These were kids that had worked on the Bush re-election campaign and given high paying jobs and yet had zero experience. The best thing people can do is vote for Democrats in the mid-terms and get control of the House or Senate so we can get on with Impeaching Bush and the rest of these criminals. Also, when are the Bush twins going to sign up for service? If daddy thinks this is such a 'noble' cause then he ought to put his kids at risk.
http://youtube.com/watch?v=RvQojxtOe8Q
Also try to make the connection with Halliburton and Dick Cheney, if not in the trailer then definitely in the movie.
Keep up the great work!
* cut the "iraq for sale" tank promo from around the middle of the clip. One, it's not lined up (as mentioned), and two it's not needed -- it distracts from the central narrative.
*speaking of central narratives, although the loss of life to all people there is unacceptable, how can we at once vilify the contracting corporations and then weep for those who got paid $25,000 a month to take the risk to go there? This story is about where the margins end up, not how much Joe Schmoe and his wife made driving a truck. As far as their salaries go, hell, that's a positive thing in this f'ed up situation.
*There are far too many shots of semi trucks and trailers. That's not a story. Those shots mean nothing, when you can't see the cargo. Focus on all those GMC Suburbans -- is that how American car companies make up for losses domestically?
*How is this war sustainable for the national economy? (ok, it's not, the question is to be posed). Many people will turn around and say that American business people and workers are being supported by the war-time production. But if the money comes out of the Treasury, how does the country gain on the whole? (it doesn't)
Anyway, I hope this movie comes off smart, and not just a reactionary diatribe against all that is evil in war. Many, many people have written about the military-industrial-complex; I hope that your writing and production can reflect some of the intelligence publicly available on this topic.
Finally, regarding your next film, why don't you investigate how professional pollsters are 'just somehow less accurate' in their predictions these day; i.e., BlackBoxVoting.org
The thievery of the elections in FL and Ohio are the biggest stories of this generation. But to bring it up you risk your life. Is the Bush family a crime family? I want to know.
Samira
Any historical context? Just curious.
I have similar comments about "punch". The trailer seemed to be too much all over the place to be effective (notice affect/effect too!). I think offering specifics is what will sell the film - not just warmed over generalized accusations.
I also suggest not using General Karpinski as the lead-in. While she is somewhat well known, she is also viewed as someone with an ax to grind with the war (since she was relieved of her command) and she may even be viewed as an incompetent General (since she was relieved of her command). Neither of her reputations supports nor enhances the power of your point. Surely there exists someone out there with more gravitas and respect than her who can open the trailer with more punch and credibility. To my mind, this is very important, as it sets the tone of the trailer. For the trailer to begin on a whiny note, instead of an authoritative one, discounts the power of the trailer, and with it the power of the film.
My final comment is that the interviewees should be labeled somehow. It would be good to know who these people are and who they work(ed) for. That way the audience will understand better their point of view.
Overall, good trailer. Just needs more punch to avoid preaching only to the faithful.
Richard Jenkins
Was there anyone interviewed who admitted they were greedy when they took the job offer and then, later, ashamed about what they did? That smacks of truth: taking the blame and admitting they were used willingly.
The trailer is too long---rather what you have is repetitive. It appears to only present the opinions of the employees and their families adversely effected. Were there workers who came back happy and satisfied? I wonder why these people wanted to work there in the first place. Was it the lure of big money? From the trailer, my guess is that it was. My sympathy goes down. What contracts did they sign? Do you have any contracts? Do you have any documentation about the lies alluded to in your trailer? Most individuals are aware that companies and government lie to recruit, but are the lies big enough, or do they tap into simple human greed? If so, then the workers enable the companies. They were bought; the price had to be high enough.
Interviews from company reps (even anonymous) about contracts, promises, or actual company policies could add to the interviewees' credibility. What about the recruiting efforts and job fairs that nab the workers? Have you interviewed any of the vendors who might be able to shed light on this from a side other than the workers?
Also, what about the military personnel, who when they leave the service, join as mercenaries and other contractors because they make more money?
Are the contractors 'scamming the government'? Really? IF there is a scam, find the documented details to support this puffery. Rather, it looks to be a mutually beneficial relationship. Executives drive big cars. That is not news. Big companies do lie to us. That is not news. Actual costs, statistics, documentation, and credible sources from the companies/government should back up (reference) statements made by employees and relatives affected.
I need to have my emotions supported by evidence to be outraged.
The story is very powerful, however this trailer is too weak. The people who subscribe to your list will see the movie no matter what but you need to find people who are on the fence and bring them into the movies. This trailer will not do. We all know there is big waste over there, waste of lives, waste of money , waste of environment and waste of credibility. Expose that. Talk to more military people and families of people who were killed. And find documents... It is not easy to be Greenwald...
Best
Se
As se ip noted, "It is not easy to be Greenwald."
There's no one more anti-Bush or anti-war than me but this clip left me yawning....yeah, so what?
Where's the beef?
Trailers don't tell the whole story they are the tip of the iceberg. Thanks for creating this film and all the others and I'm glad I'm was able to contribute $ to help make it.
1) show the rhetoric on the purpose(s) for going to war, i.e. weapons of mass destruction, ruthless leaders, whatever, etc. just a minute or two of clips;
2) show the numbers & living conditions, & numbers of dead and maimed of the us troops(and the citizens of Iraq) to accomplish the purpose(s) i.e. footage of operating rooms, body bags & destroyed villages and families
3) details on whether the purpose is accomplished; who got contracts, how fast they got them and how long they will last, the purpose of the contracts & has it been done, what are contractors' connections to the current administration, & what are their profits.
Maybe make this a report card on the administration's promises...
Intersperse the opinions of the interviewees; don't make them the point of the film. Use them to underscore the biggest and ugliest horror of war - "dirty" profits from invasion, unlawful occupation and usury of another people. The little guys are just trying to survive happily amongst the big guys who are fighting for greed and power. The poor and powerless do not deserve abuse. But we have not really come to their aid in many parts of the globe, including at home. The dedication on the Statue of Liberty has been whistling in the wind for decades...how did it go?
"Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tossed, to me:
I lift my lamp beside the golden door.
That's the kind of film that would make me mad - I think of what it would be like in reverse, if Iraq could, and decided to do it to the US. Think about it. (And they could pretty much use the same reasoning(?)we did.) Would we stand for it? I DON'T THINK SO!
A question though... a lot of comments have focused on the lack of hard evidence, material. This too is something we've left out on purpose at this stage in the game. We don't want to reveal what we've got, right?
So I'm wondering whether this might be a fundamental problem with what we're trying to do with this. Are we caught somewhere between a "teaser" (where almost nothing is revealed, and it's obvious cause there's no real footage) and a "trailer" that comes out closer to the release date(where the risk is in revealing too much in an effort to get people to see it)?
Keep it coming.
As with the other Greenwald movies, this is blatantly truthful, giving blame or credit where due. Thank all of you for this great work.
2) I agree with others who have said that we need more than just a string of personal opinions. We need some cold hard facts, punched out, put into perspective, with the personal testimonies used as support. Charts, graphs or simple tables giving figures and listing the names of these profiteers could be used with tremendous impact.
3) I know that "Hijacking Catstrophe" was not your film, but that was an EXCELLENT film for setting up a premise. Julian Bond did the narration for that documentary that smartly knitted together all the voices that gave support to the central thesis: "Neocons planned the war." Will your new film contain such narration? Will the thesis be clearly spelled out?
All in all, I am GREATLY anticipating your finished product. Keep up the good work!
1) It is unclear who is talking and sometimes what their message is. Although first person interviews are powerful, a good narrator might bring some clarity to the cacophony of images.
2) General Karpinski was the fall guy (girl, rather) for the Abu Ghraib abuse, most people on this forum probably realize that, but John Q. Public might consider her the one to blame for the whole thing. So, making her the lead spokesman in the video might do the film more damage then good. I hope this is addressed in the actual film, but for the trailer, how about using her voice anonymously?
3) To me, although it is a scandal that soldiers make a small fraction of what civilians do in Iraq, the really big scandal is the influence that these corporate interests have in sending us to war in the first place and running it in such a way as to prolong it. There is a lot more to the connection between the War and this issue than Cheney's Halliburton role. Most intelligent people know of the connection between the military-industrial complex and why America goes to wars. The windfall for these firms in terms of bid-free contracts and overpriced services is yet another more powerful aspect. These are the "shocking" facts that should be brought to light for Joe Sixpack, not the fact that soldiers’ salaries are low, which is the impression given by the trailer.
As someone else put it a little more bluntly, this is a huge story, let's not mess it up. Even if it has to wait another month to come out, let's make it count. There's still time before the midterm elections to put this country back on course.
Also, as mentioned elsewhere, please consider including a clip of Eisenhower's farewell address about the military-industrial complex and its role in our government. THAT is the root of this scandal... probably this war.
peace,
jc
(a donor to the film)
What I found missing was much of anything besides assertions and laments of individuals, compelling and poignant as they were. There was almost nothing of the "who, what, where, when, why and how" that adds depth and credibility to an account. No facts and figures. No names. No lists of contractors; the initial and additional amounts of their contracts; the estimated profits of contracts, not only provided in them but the additional profit squeezed out by shortchanging, profligacy, fraud and other abuse.
The message perhaps best could be conveyed in a few, representative contract/ contractor “case studies” backed up by specific examples, some as reported by individual witnesses and others by documentary evidence. And, at the end, aggregate everything to show the overall dimensions of this.
You should have a mix of first person accounts and narrated history, context, and, if not easily drawn by viewers on their own, conclusions and broader implications.
You would be well to contemplate what the response might be from those accused; commentators and media sympathetic to them; hostile viewers etc and work backwards. That is, anticipate every conceivable objection to anything in content or style; address these; and counter them before they can even be raised. For example, early on and later, acknowledge and address the "fog of war," chaotic and hostile conditions, time pressures, etc, for if you don't, that omission is sure to be thrown back at you.
Finally, avoid making this an anti-Iraq war polemic. Make it an exposé on breathtaking corporate greed; stunning indifference to the effects of it on others; the stark contrast in the circumstances of contractors and troops; the incestuous ties of contractors and government officials; and the government’s culpability. In the context of it, this all will conflate with the war itself in the minds of viewers easily enough. And make it harder to dismiss it as “merely” an anti-war polemic.
It should leave unanswered questions to compell someone to watch it - I think alluding to some of those specific questions would help.
I think a technique used in Outfoxed would be useful - have visual statistics over the people talking.
For example a graphic stating contractor's monthly pay and then puting up soldiers monthly pay while the person is describing the inequalities of the hotels vs cots. A little more powerful. As it is now the audio is compelling but the video of the interviews does not draw you in. Use more graphics at least for the trailer. Grab my attention.
People have short attention spans - give them easy graphics with compelling voices over them - that will spark curiosity.
I understand the reluctance in naming the individual speakers until the end and think just a title would suffice in the final product - 'former contractor' or 'former soldier'.
Also RE the 'company cars' (which I agree is very wasteful) I do not think that is very compelling to convince someone to watch - simple google searches come up with more incriminating and horrific examples of waste - I'll assume you are holding your hand until it is time to play all of your cards - either that or people are tight lipped.
Good luck and continue to show people what is going on behind the scenes in this country.
enough.
watch, learn and listen...unless you've been there...then relaxe.
Also, please label each person shown, if not by name, at least by how they were involved. For example, "soldier", "wife of soldier", "parent of soldier".
After the general, the voice-over is confusing. Who is talking?
So, my 2 cents is, include the amount of taxpayer money spent on the war and the total $ amount that companies have profited from the war or similar statistic.
Thank you and keep up the good work!
I do hope that the 36% who still believe in this insanity get to see this movie and I do hope that it does some good!
Also, please identify those who are speaking. For instance, the woman who says, "If they told him he was going to be shot at, he wouldn't have gone." Who is "he"? a contractor? a soldier?...isn't "he" aware that as a soldier he is going to be shot at?
I'll cut to the chase on my criticisms:
The initial titles "From the team that brought you..." go a little too fast to be read and absorbed.
The trailer runs a little too long without seeing some graphics about what's going on here, what the theme of the movie is, etc.
I agree with an earlier criticism someone had where a woman says, "If he'd known he would be shot at, he wouldn't have gone." Is that a soldier's wife or mother, or is that someone related to a consultant? Can a soldier decide if they will go into battle? I got hung up on this point and it distracted me from the rest of the trailer.
So maybe you could tighten up the edit a bit, lose a couple of the soundbites, and add some text about 2/3's into it asking questions like "Was this war just for profit?" and "Were the lives lost for a worthy cause?"
Cin
-- I found there was an overall war profiteering theme, but the segue of stories could be a bit tighter even for a trailer.
-- The music seemed appropriately, yet, wouldn't make it overly dramatic because then people might feel get a sense (unconsciously) that the music is making the point instead of being flabbergasted by the facts being exposed and making the point. (It is similar to a thought I had about An Inconvenient Truth, the music was a bit overly dramatic in moments when the point itself was strong enough to carry the day.)
-- As I think back to what I "took away" about the content overall, my thought is incompetence and thievery - which seems on target.
-- I thought bringing it back to showing individual soldiers who look like regular people is important and not just all the scenes of bombed out tankerds and other bombs situations. Seeing the soldiers - the real people being put at risk - was more powerful to me than seeing the oil trucks and other property. It struck nearer to my heart.
-- If I were describing to a friend what I saw I would say, it shows different people that have been involved in the war or family members that have some inside knowledge about what is going wrong over there. It doesn't say alot, it is just a taste of what's to come. I hope they add more substance so those who do not know or who are admin supporters (based on knowing little) will have facts and hard information to consider and shift their thinking.
Keep up the great work. I spread your Wal-Mart tape around last time and probably will with this one as well this time. Just love sending it up to conservative NH and here they are watching!!!
2. I'm a bit disappointed so far, in that I'm in the choir here, listening to the preacher but I found the message confusing. At first I thought all the people were U.S. soldiers or related to such, then I read the comments and thought no they were mostly mercenaries, and on the third viewing I'm just plain unsure. I loved the WALMART movie's approach, with pasteovers and astounding facts & figures I did not know of. I hope there will be a lot of that in this movie. For instance, not too long after the war began I read in our local paper that some $3 billion (yes billion) was "unaccounted for" due to the 'difference in accounting' in Iraq vs U.S. WHAT????
3. I agree that a trailer shouldn't give away all the best parts (only in bad movies does that happen) but teasing needs a "come hither" to work well.
4. Politics is a strange thing, and this can have enormous political implications. To be most effective, however, it must appear balanced, as "colorblind" as possible , not too red (which used to mean too leftist, but is now the opposite) and not too blue. WALMART had many self confessed Republicans who stood for the things all Americans want--good jobs, a stable future, right treatment, etc.... The problem should be stated in a way to make poeple want to take action in or for a government they can participate in, not a global group of companies running the world. The average person (myself included)just doesn't understand the overriding implication of the the dollar on things thesedays... I read somewhere that Pres. Bush slipped up (Freud-wise) by using the word company when he was talking aobut running the country..... and finally
5..Joe Sixpack is a reality and needs to be kept in mind, along with the up-and-comers. Lamenting alone is not effective (even if heart rending). The idea of anticipating your critics retorts and answereing them before they have time to frame the question was a good idea. I'm sure you've done it. Keep up the good work.
I showed your trailer to a few friends who are what you'd call straight-forward "John & Joan Q. Publics", who really know nothing about the war in Iraq other than what the news media feeds them. They were very confused by the trailer. After viewing it, I asked them to summarize what they saw. One said, "It was about some upset people talking about something in Iraq, but I don't understand what." I don't think the message is clearly getting across.
Please help the viewers make the connections and spell out ACTION STEPS so you have legions of converted activists leaving the theaters. DO NOT MISS OUT ON THIS OPPORTUNITY TO ORGANIZE!!!
There was a campaign for activist organization after the premier showings of Farenheit 911 - to mobilize Americans to canvas, write letters to editors, etc. I was asked to distribute a one-page list of action steps to audience members prior to the showing - the audience was receptive. (Kerry - won, but once again, black-box electronic voting machines spit out false results in Ohio, Florida, etc. - you know the rest.) Please create a one-page flyer that can be downloaded and printed and copied for interested persons to go to the opening shows and mobilize the "troops."
Ben Slade
Nearby Washington DC
how come those southerners get all the good paying jobs?"
Something is really wrong with the messagae.
Sorry again,
Penny
I hope the class dimension of this is brought out fully in the film, as the sons and daughters of the well to do are far less likely to be putting their lives on the line to underwrite the profits of these contracts. I'm sure Rumsfeld et al expected Iraqi oil to pay for the contracts, but once again it's the average working man and woman footing the bill, particularly with GW's tax cuts.
This looks excellent. I think that you're picking up where Michael Moore left off and this is wonderful. Thank you so much for all of your hard work and you can count on my butt being in the seat on opening day.
Leaves you wanting more - that is what good doco making is all about...
Congratulations! Can't wait to see the whole doco...
Cheers
I love the sound and the image quality -
I would like to see:
Titles for the various speakers
A more diversified group of speakers -
A start that begins with soldiers / citizens rallying and gathering in support of the war - maybe a few blips from the administration giving the case for war
then that deep "boom-boom" sound and sharp cut to the profiteers loading and unloading their cars and other toys in Iraq...
Otherwise AWESOME.
and thanks for allowing me to be a small part of this enormous process!
I was to apply next month but have secured another contract in Antarctica (my 4th) and will now have to wait until February to start moving that way. Earnings are overstated also, most contrators earn around $80.000 per annum tax free, this equates to roughly $6,600 per month though some are paid higher such as truck drivers who have the highest danger exposure of all.
Keep up the good work, I look forward to watching it one day soon.
Brendan.